HAWAII'S PREMIUM SYRUP & BEVERAGE COMPANY

Harders Hawaii envisions further growth in the food and beverage industry and is proud to be a minority-owned, locally grown company. The business is looking forward to advancing its operations and ensuring that the family heritage of serving its customers with Aloha continues.

Strategy

  • Research
  • Brand Positioning
  • Brand Voice

Identity

  • Logo Design
  • Visual Design System
  • Collateral Design
  • Signage

Experience

  • Packaging

Logo Badge

Logo Wordmark

Logo Icon

Harders Hawaii

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future. KO Studios was commissioned to refresh this iconic Hawai'i brand with the goal in mind to excite locals and mainland customers alike. KO Studios created an identity system and narrative that delivers an authentic Harders Hawaii experience from fun patterns to crisp sparkling water labels.

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future. KO Studios was commissioned to refresh this iconic Hawai'i brand with the goal in mind to excite locals and mainland customers alike. KO Studios created an identity system and narrative that delivers an authentic Harders Hawaii experience from fun patterns to crisp sparkling water labels.

PACKAGING DESIGN

Sparkling Water

TROPICAL

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future. 

Sparkling Water

LYCHEE

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future. 

Sparkling Water

LILIKOI

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future.

DESIGN EXPLORATION

With through research and strategy, we were able to go down different creative avenues that we felt captured the spirit of local hawaii living. Below are a few concepts developed in our early discovery stage.

Concept 1

Concept 2

Concept 3

WEB DESIGN & DEVELOPMENT

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future. KO Studios was commissioned to refresh this iconic Hawai'i brand with the goal in mind to excite locals and mainland customers alike. KO Studios created an identity system and narrative that delivers an authentic Harders Hawaii experience from fun patterns to crisp sparkling water labels.

No Worries

〰️

No Sweeteners

〰️

No Calories

〰️

No Worries 〰️ No Sweeteners 〰️ No Calories 〰️

*script

Harders Hawaii

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future. KO Studios was commissioned to refresh this iconic Hawai'i brand with the goal in mind to excite locals and mainland customers alike. KO Studios created an identity system and narrative that delivers an authentic Harders Hawaii experience from fun patterns to crisp sparkling water labels.

Harders Hawaii

Company owner Lance Yoshida initially brought KO Studios aboard to aid in developing a modern brand identity that honors the company's rich history while enabling them to move forward into the future. KO Studios was commissioned to refresh this iconic Hawai'i brand with the goal in mind to excite locals and mainland customers alike. KO Studios created an identity system and narrative that delivers an authentic Harders Hawaii experience from fun patterns to crisp sparkling water labels.

MINORITY OWNED

LOCALLY GROWN

Next

Locals Limited