A Micronesian-inspired fashion brand, sought our expertise at Soused Productions for brand development and website creation due to our deep understanding of their niche market and extensive experience crafting visually engaging websites. They chose us to infuse their brand with Micronesian culture and contemporary fashion trends, a task requiring a keen understanding of both.
LOCALS
LIMITED
Strategy
ResearchBrand PositioningBrand Voice
Experience
Identity
Logo DesignVisual Design SystemCollateral DesignSignage
Packaging
MARKET
RESEARCH
Locals Limited conducted thorough market research to understand the Micronesian fashion niche in Hawaii, which was underserved, particularly for Micronesian men. They aimed to instill cultural pride by blending modern street fashion trends with Micronesian island elements. Their competitive analysis included direct competitors within their niche and influential brands from outside it, resulting in a comprehensive understanding of the competitive landscape that shaped their brand strategy.
BRAND VISUAL
IDENTITY
Locals Limited's visual identity masterfully blends influences from modern brands like Nike and New Era with deep Micronesian cultural understanding. This fusion, featuring bold colors and fonts, creates a unique, resonant look. This cohesive identity spans apparel, website, packaging, and marketing materials, delivering a consistent and cultural brand presence.
Photography &
Videography Content
Following an extensive brand discovery session to identify Locals Limited's target market and establish the brand identity and voice, we captured content for their website, social media, and marketing channels. Collaborating closely with the brand owners, Soused Productions meticulously crafted lifestyle and product photography that authentically encapsulated the essence of street and island wear.
Marketing &
Graphic Design
Our in-house design team created captivating graphics for Locals Limited's marketing, spanning social media, email campaigns, and physical marketing materials. These designs showcased the brand's presence, Micronesian themes, and an exclusive style to resonate with the target audience.
WEB DESIGN &
DEVELOPMENT
Locals Limited's web development journey began with meticulous design to align with its brand identity, followed by robust implementation using Shopify's Liquid CMS. Extensive testing and user feedback were integral to achieving an optimal online experience.
eCommerce Solution
We opted for Shopify, utilizing its Liquid code CMS for technical implementation. This choice was driven by the need for robust features, including high-security measures, efficient order tracking, detailed analytics, seamless content management, and a streamlined sales process for a smooth customer experience.
IMPLEMENTATION
Testing & Optimizations
After building the website, we conducted a thorough week-long testing phase, actively gathering feedback from a select group of users. Their navigation, product presentation, and checkout process were closely observed. This feedback was invaluable for refining and optimizing the website, guaranteeing an excellent user experience, and setting the stage for Locals Limited's successful online presence.